Do you remember your first mobile phone?
Mine was a Motorola MicroTAC from 1994. It was one of the first ‘flip phones’, and despite its bulky battery by today’s standards, it was considered fashionable back then.
Fast forward to June 2007 when the first iPhone was launched, and our world changed forever. The iPhone did not just change phones, it revolutionised every aspect of our lives, and helped us reimagine how we live, work, and connect. It has had a profound impact on consumer expectations and has propelled new ecosystems and players — from banking to entertainment, transportation, and beyond.
