Rocket10, a mobile marketing tech company, raised $3m in funding.
Finstar Financial Group, a fintech-focused international private equity group founded by Oleg Boyko, made the investment, which is part of its strategy to use mobile technology to grow its fintech businesses. As part of the venture investment, Finstar will use Rocket10’s mobile marketing technology across the Group’s portfolio of companies. The firm has also secured the right to further increase its equity stake in Rocket10.
The company will use the funds to accelerate its advertising and marketing tech developments, focusing on programmatic buying, buying-automation and virtual reality technologies, as well as to foster working relationships with traffic generators, introducing new and innovative advertising formats and expanding its customer base.
Founded in 2015 by Alexander Kukuliev and Boris Abaev, Rocket10 is a high-growth company focused on a range of marketing technologies, including optimization of mobile advertising, media purchasing, and in-app and video traffic. In the last eighteen months, the company has expanded its advertising network across the mobile industry and is now one of the leading mobile advertising agencies in the CEE region. It recently acquired the Everyads mobile platform and technology for $1.5m.
Clients include AliExpress, KupiVIP, FashionTV, IQ Option, and gaming industry names, such as Gameloft, Elex and Unalis.
Today, Rocket10 has offices in Moscow, Shanghai and San Francisco with London opening in 2017, employing more than 70 people.