

The State of AI in Financial Services: 2025 Trends report by NVIDIA provides an in-depth analysis of how AI is reshaping the financial sector. Based on a survey of 600 global professionals, the report highlights the industry’s growing reliance on AI to enhance efficiency, improve customer experiences, mitigate risks, and optimise investment strategies. A key takeaway is that 98% of management respondents plan to increase AI spending in 2025, reflecting AI’s strategic importance. Notably, generative AI adoption has surged, with over half of respondents already using it—up from 40% last year. Financial firms are investing heavily in AI infrastructure, particularly in computing platforms designed to process vast amounts of data for advanced analytics and AI-driven decision-making.